There is no such thing as Digital Marketing its just Marketing !!

It is not about doing digital marketing its just about marketing cleverly in a world that is now digital. Yes marketing has changed utterly and this is because of the connected world we now live in , and yes how customers buy has change utterly and again this is because of the connected world we now live in.

But strategically its the same old game:

• What insights can we get (usually the most neglected part of marketing planning -but thats for another post),
• Who are we targeting?
• How will we position our products and service?
• How can we get our customers to engage?
• Are we doing all of this effectively?
• If not why not what do we need to change?

The fact that increasingly many of the most effective ways to communicate your messages are via digital channels isnt the point, thats just how you execute your marketing plan.