The list of projects outlined below will give you an idea of the type of services ARMS Food Marketing Specialists can provide. All are either current or have been carried out in the past two years.

Client: Blue Chip Retailer
Project: Competitive Analysis and Tracking
Methodology: In store observation, quantitative data collection and analysis.

Client: Irish Food Company
Project: Retained Marketing Consultant
Methodology: Marketing advice on all aspects of marketing from planning to communications and promotional strategies.

Client: Start Up Aquaculture Business
Project: Detailed market investigation and recommendations for a European export strategy.
Methodology: In-depth interviews of retail and wholesale buyers across Europe, market visits, and store audits.

Client: Chilled Organic Products (SME)
Project: Develop and implement a strategy to enter the UK market
Methodology: Market research, both desk and primary including competitor profiling and distributor identification.

Client: Hand Made Chocolate Company
Project: Develop and implement a strategy to enter the UK market
Methodology: Market research, including customer survey and competitor profiling. Corporate brochure development, establishment of online retail store and UK distributor identification.

Client: Food Industry Representative Body
Project: Retained Marketing Consultant
Methodology: Marketing advice on all aspects of marketing from planning to communications and promotional strategies.

Client: Novel Confectionery Products (SME)
Project: Develop and implement a strategy to enter the UK market.
Methodology: Market Research including competitor profiling and retail store checks. Corporate brochure development, establishment of an online retail store and UK distributor identification.

Client: Food Related Sate Agency
Project: Brand Understanding and Development
Methodology: Brand Development workshop (facilitation and analysis and recommendations of output).

Client: Food Related Semi State Agency & Food Industry Representative Body
Project: Category understanding and communications strategy recommendation:
Methodology: Qualitative research groups, in-depth interviews industry and retailers, in store observation.

Client: FMCG Food Brand/Blue Chip Retailer
Project: Category Understanding and Development
Methodology: Qualitative Focus Groups, in-depth interviews, in-store observation.

Client: Advertising Agency/International Beverage Company
Project: Brand Understanding – Mineral Water
Methodology: Qualitative Focus Groups.

Client: Cross Border Intereg Funded partnership
Project: A needs analysis of speciality food companies and recommendations to address those needs.
Methodology: In-depth interviews of speciality food companies, distributors and retailers. Review of currently published information. Analysis and recommendations.

Client: Regional Development Agency
Project: Develop and deliver tailored training courses for start up and SME businesses.

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