About Us

ARMS Marketing & Training was founded by Aisling Roche in 2000. It helps Irish small and medium businesses find new customers and keep the ones they already have. This is provided through training, consultancy and mentoring services.

Aisling is an experienced sales and marketing practitioner and has also been a lecturer in marketing and sales at the School of Business in UCD for the past 23 She is also the founder, director and unpaid sales and marketing director of www.velvetcloud.ie a new family run food business, producing sheep’s dairy products based in Co Mayo, on Aisling’s family farm.

Aisling has yet to give a training workshop where participants were not very happy with the session and what they learnt, and references of happy clients can be supplied on request.

Aisling has been working with some clients to whom she provides strategic marketing and sales consultancy advice, for over  23 years ! This is a testament to the fact that they are happy with her service. Again we are happy to supply contact details on request.

AISLING SPEAKS ABOUT THE BENEFITS OF GROW. A  START YOU OWN BUSINESS PROGRAMME FOR WOMEN

In a previous life before ARMS Marketing & Training Aisling held positions with: Ogilvy Ireland, HJ Heinz and An Bord Bia . She holds a B.Agr.Sc, an MBA and a Diploma in Business Executive and Personal Coaching.